Webinar LIVE

Friday, April 28, 2017 (12 noon - 1 pm CET)

Leveraging data as a competitive advantage

The world has seen an explosion of data collection.
Our locations, behaviors, interests, patterns and interactions are becoming "datafied."
With the rise of programmatic and real-time bidding, the advertising industry is turning into an automated and data-driven market place, which allows publishers to expose contents to new prospects, to win their attention, change their perception of the brand and turn them into readers and subscribers.
In this webinar, Stephen Pere, Chief Data Officer of The Economist – the London-based news publication, recently awarded with a bronze Lion in Cannes Lions for Best Use of Data - will share with us the company's strategy for leveraging data insights to drive subscriptions and ad revenue, as well as the future prospects for the media sector.
The core points of his speech will be:
- Defining the role of data in driving digital transformation
- Leverage data as revenue driver for the circulation and media businesses
- Explore the potential unlocked by big data


Friday, April 28, 2017
12 noon - 12.30 p.m Stephane Pere speech

12.30 p.m - 13.00 p.m Debate with participants

Stephane Pere

Stephane Pere

Stephane Pere Chief Data Officer, The Economist

Stephane Pere is Chief Data Officer (Global) for The Economist businesses. Since October 2013, his mission is to Elevate & Protect Data as a corporate asset, Leverage Data as revenue driver for the Circulation and Media Businesses as well as Explore the potential unlocked by Big Data. He joined The Economist Paris office in 2007 to manage online advertising sales for Continental Europe, Middle-East & Africa. In 2010 he moved to New York to launch Ideas People Media (a vertical digital ad network that enables marketers to reach Thought leaders at scale trough an alliance of +60 high quality news publications). Additionally from 2012, he was the Head of Digital Advertising Sales and Agency Solutions for Americas. Prior to joining The Economist, Stephane Pere had a diverse career within the advertising industry, which included managing online display advertising for Yahoo!, heading a TV and Print network for Canal+, and working with Bloomberg Television in international ad sales. He holds a Masters in Management Science from E.M. Lyon Business School, as well as a Post Graduate Master in Intellectual Property Law and a Masters in Contract and Business Law both from Pantheon-Assas University in Paris.