In today's world, effective communication is an essential skill in any business context (and beyond). To persuade others and achieve desired results in any situation, it is necessary to choose the right words, aware that influence necessarily passes through language.
 
What are the magic words and how can we use their power? What are the latest discoveries in the science of language and how can we use them to maximize the effectiveness of our communication?
 
The objective of this webinar, organized in collaboration with Egea, is to reflect on the importance of the words we use and how their choice can significantly contribute to achieving our goals. To do so, participants will have the opportunity to engage with Jonah Berger, bestselling author and world-renowned expert in Marketing and Communications, who will share the latest discoveries in the science of language and how to use it to motivate, engage, and persuade. There will be an opportunity to delve into the most recent findings in the field of language, stemming from the latest technological discoveries in machine learning, computational linguistics, and natural language processing, combined with the growing digitization of our world.