Webinar LIVE

Wednesday, November 8, 2017 (12 noon - 1 pm CET)

The future of Marketing with Cognitive Computing

Jon Iwata, SVP and Chief Brand Officer di IBM, will tell us how marketing will change thanks to Cognitive Computing, focusing on the challenges and the potentials of this technology. Given is capability of giving insights about customers at every touchpoint, Cognitive Computing could become Marketing and Sales’ best ally. But are CMOs and Head of Sales ready to use it? Bringing the data gathered from IBM’s last research, Iwata will answer this, showing us the actual results obtained by who has already adopted this technology in his business.


Wednesday, November 8, 2017
12:00 noon - 12:30 pm Jon Iwata's speech
12:30 pm - 1:00 pm Online discussion with participants

Jon Iwata

Jon Iwata

Senior Vice President, Chief Brand Officer, IBM

Jon Iwata leads IBM's marketing, communications and citizenship organization. This global team is responsible for the marketing of IBM’s product and services portfolio, digital commerce, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon and his team led the development of IBM’s “Smarter Planet” strategy and the marketing and communication of Watson, the cognitive computing system that defeated the two best human contestants in the game of Jeopardy!. He reports to Chairman, President and Chief Executive Officer Ginni Rometty. He is a member of IBM’s Operating Team, responsible for day-to-day marketplace execution, and IBM’s Client Experience Team, which focuses on making distinctive client experience systemic across IBM. He is vice chairman of the IBM International Foundation. He joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president of Corporate Communications in 1995 and senior vice president, Communications, in 2002. He assumed his current role on July 1, 2008. He is a trustee of Cooper Hewitt, Smithsonian Design Museum, and is a director of the Japan Society. He is a past chairman of the Arthur W. Page Society, a professional association dedicated to strengthening the management policy role of chief communications officers. From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University.