Webinar LIVE

Friday, March 15, 2019 ( 2:30 pm - 3:30 pm CET)

WEBINAR LIVE
The neglected potential of innovation: how to get the best from digital transformation initiatives

In this webinar LIVE, Professor Ulrich Lichtenthaler, will talk about in-company innovation management, focusing on why new technologies adoption (from digitalization to automatization) often fails to bring the desired results and how only a change of internal approach to innovation can guarantee a long term success.
Specifically his key topics are:
• Why a digitalization effort may not live up to the expectation: mistakes to avoid and opportunities to get
• Digitalization doesn’t mean only “more efficiency”: from incremental development to new business solution
• How a leader should act to lead the organization towards “real” innovation
• Generating growth and new revenue streams by bundling digital and non-digital innovations.

Program

Friday, March 15, 2019
 
12 noon - 12:30 pm Speach by Ulrich Lichtenthaler

12:30 pm - 1 pm Q&A


Ulrich Lichtenthaler

Ulrich Lichtenthaler

Ulrich Lichtenthaler, Professor of Management and Entrepreneurship, ISM

Ulrich Lichtenthaler is a Professor of Management and Entrepreneurship at ISM – International School of Management in Cologne, Germany. He holds a Ph.D. degree in technology management, and he further is an Executive Consultant, who has successfully completed over 20 digital transformation projects over the past years. He has written multiple books and articles for leading academic and practitioner journals and newspapers, such as MIT Sloan Management Review and Wall Street Journal.


See all documents  

Documents

The Neglected Potential of Innovation: Digital Transformation for New Business Models and Growth

The Neglected Potential of Innovation: Digital Transformation for New Business Models and Growth

Ulrich Lichtenthaler
The Interplay between Human and Artificial Intelligence

The Interplay between Human and Artificial Intelligence

Ulrich Lichtenthaler