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Thursday, January 1, 1970 ( 1 am - 12 am CET)

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Documenti

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader, Sarah Toms
Designing The Customer-Centric Organization: A Guide To Strategy, Structure, And Process

Designing The Customer-Centric Organization: A Guide To Strategy, Structure, And Process

Jay Galbraith
How to Value a Company by Analyzing Its Customers

How to Value a Company by Analyzing Its Customers

Daniel McCarthy, Peter Fader
Are You Undervaluing Your Customers?

Are You Undervaluing Your Customers?

Rob Markey
When Data Creates Competitive Advantage

When Data Creates Competitive Advantage

Andrei Hagiu, Julian Wright
Introduction to Neuromarketing & Consumer Neuroscience

Introduction to Neuromarketing & Consumer Neuroscience

Thomas Zoëga Ramsøy
Leading Transformation: How to Take Charge of Your Company's Future

Leading Transformation: How to Take Charge of Your Company's Future

Thomas Zoëga Ramsøy, Nathan Furr, Kyle Nel
Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

Stephen Genco
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Darren Bridger
Branding the brain: A critical review and outlook

Branding the brain: A critical review and outlook

Hilke Plassmann, Thomas Zoëga Ramsøy, Milica Milosavljevic
Frontal Brain Asymmetry and Willingness to Pay

Frontal Brain Asymmetry and Willingness to Pay

Thomas Zoëga Ramsøy, Martin Skov, Maiken K. Christensen, Carsten Stahlhut
Black box thinking: The Surprising Truth About Success

Black box thinking: The Surprising Truth About Success

Matthew Syed
Se sbagliamo ci sarà un perché. Il rivoluzionario metodo per imparare dai propri sbagli

Se sbagliamo ci sarà un perché. Il rivoluzionario metodo per imparare dai propri sbagli

Matthew Syed
Come vincere lo stress e cominciare a vivere

Come vincere lo stress e cominciare a vivere

Dale Carnegie
How To Stop Worrying And Start Living

How To Stop Worrying And Start Living

Dale Carnegie
Fuoriclasse. Storia naturale del successo

Fuoriclasse. Storia naturale del successo

Malcolm Gladwell
Outliers: The Story of Success

Outliers: The Story of Success

Malcolm Gladwell
In the mind of the consumer. A neuromarketing perspective

In the mind of the consumer. A neuromarketing perspective

Thomas Zoega Ramsoy
Lamborghini for Marketing Global Summit 2020

Lamborghini for Marketing Global Summit 2020

Katia Bassi
Customer Centricity: The key to long-term growth

Customer Centricity: The key to long-term growth

Peter Fader