Chief Strategy and Innovation Officer, FC Barcelona; Professor of Strategic Management & Innovation, INSEAD
Javier Sobrino is Chief Strategy & Innovation Officer at FC Barcelona. He has developed the Corporate Strategic Plan (2015-2021) and coordinates its implementation. He leads the Club’s Innovation Activities, which include the launch and development of the Barça Innovation Hub project, leading innovation initiative in the sports industry.
He is also Professor of Strategic Management & Innovation in the sports industry at the INSEAD Business School. He has written different books, including “Sport, an economic sector” and “Sports Diplomacy”.