Professor of Marketing, ESADE Business School
Is Professor of Marketing and Co-founder of the Institute for Data-Driven Decisions at the ESADE Business School. He previously taught at the London Business School. He is one of the world’s leading experts in the design and implementation of revenue models and new strategies aimed to create lasting value for the company. His research has appeared in several industry magazines, including Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research and Marketing Science. He was recently named in the Thinkers50 Radar, a shortlist of researchers "more likely to shape the future of management".