Today most companies have adopted customer-centric strategies but most of them struggle to adequately translate the value created for customers into a clear and consistent revenue strategy that guarantees concrete and lasting value for the organization.
 
During this meeting, Marco Bertini will illustrate new strategies to capitalize on customer satisfaction, maximizing the result for the company.
In particular, the following issues will be addressed:

• the back end of marketing: how to generate value for the company starting from a proper communication of the value to the customer
• how to develop a customer-oriented revenue strategy that maximizes results for the company
• how to use technology to better understand the customer and how the data can be used to company’s advantage.