Louise Beveridge will give an overview of Kering Group, a 10 € bln business, with some 37,000 employes and operating in more than 120 countries.
After an overview of main Brands (e.g., Gucci, Bottega Veneta), she will focus on the role that the Group and the type of support it give those Brands.
The main part of her speech will be dedicated to face the important transformation fro PPR to Kering: it has been much more than a simple rebranding, it has been a strategic shift of the role of the holding.
Finaly, Louise Beveridge will describe the current communication strategy and the main Group initiatives, all aiming to build and reinforce the brand reputation.
During the second part of the LIVE webinar, Louise Beveridge will answer the questions submitted by participants.