In this webinar Professor Julian Birkinshaw will talk about the key ideas from his forthcoming book “Fast/Forward” where he argues that the current obsession with big data and data-driven decision management is overstated. The firms that succeed in the future will be those that are able to foster a culture of decisive actions allied coupled with emotional convictions, rather than limiting themselves to the use of information. These capabilities are determined by the organizational model companies and executives choose to adopt. Birkinshaw will describe the pros and cons of three management models (bureaucracy, meritocracy, adhocracy) and explain the conditions when each should be used.A special focus will be given to the adhocracy model, explaining how it allows managers to:
1. Coordinate activities around opportunities
2. Make decisions through experimentation
3. Motivate people through achievement and recognition.
A webinar for managers who want to reflect on their company management style and for those who are asked to create a style of working that positions their organization for future success.