In this post-modern era a brand is much more than the product or service you provide to your customers. A brand is emotion, connection, perception, moment and memory.Every positive interaction that clients have with your brand reinforces their trust in your reputation and increases your company relevance. Within Microsoft Forum 2016, Microsoft’s Chief Storyteller and General Manager of Image & Culture team Steve Clayton will share with us the secret of telling awesome stories to reinforce your brand reputation as well as his insights of a modern storytelling, that can extend the potential of any companies and build their success.