The world has seen an explosion of data collection.
Our locations, behaviors, interests, patterns and interactions are becoming "datafied."
With the rise of programmatic and real-time bidding, the advertising industry is turning into an automated and data-driven market place, which allows publishers to expose contents to new prospects, to win their attention, change their perception of the brand and turn them into readers and subscribers.
In this webinar, Stephen Pere, Chief Data Officer of The Economist – the London-based news publication, recently awarded with a bronze Lion in Cannes Lions for Best Use of Data - will share with us the company's strategy for leveraging data insights to drive subscriptions and ad revenue, as well as the future prospects for the media sector.
The core points of his speech will be:
- Defining the role of data in driving digital transformation
- Leverage data as revenue driver for the circulation and media businesses
- Explore the potential unlocked by big data