Friday, March 2, 2018 (12 noon - 1:00 pm)

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Global Customer Journey Frameworks and the importance of measurement



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In this meeting, Monika Schulze, will talk about the latest trends about Customer Digital Experiences, focusing on the importance of measuring them, in order to better define marketing strategies. In particular, she will focus on:
- Global vs. Local: what makes sense?
- Customer Journey Frameworks
- Measurement is key

Speaker

Monika Schulze

Global Head Customer & Digital Experience, Zurich Insurance

Programme

March 02, 2018
12 noon - 12:30 pm
12:30 pm - 1:00 pm

Meeting documents

Nota informativa

Global Customer Journey Frameworks and the importance of measurement

Nota informativa

Kit

Global Customer Journey Frameworks and the importance of measurement

Kit

Documents

Global Customer Journey Frameworks and the importance of measurement

Global Customer Experience (CX) Frameworks

Monika Schulze

Global Customer Journey Frameworks and the importance of measurement

Global Customer Journey Frameworks and the importance of measurement - articolo di sintesi

The European House - Ambrosetti

Video of the meeting