Patagonia and sustainability have been synonymous for decades. But it wasn’t always like this: it’s the end result of a process that lasted years and that involved the company at every level. Similarly, many other realities are now following new, greener business philosophies, but often struggle to integrate them into the corporate culture.
How, then, to make sustainability a pillar of the company, without falling into a superficial green-washing?

In this meeting, Vincent Stanley, director of the Philosophy of Patagonia and author of "The Sustainable Company", will share with the participants his ten-year experience in the company, retracing choices and obstacles along the path that have made Patagonia the company it is today. We will discuss how to radically transform the corporate culture at all levels, also learning to seize the economic opportunities of a green breakthrough, increasingly needed globally. A change that must necessarily start from the individual.

Specifically, participants will have the pleasure of discussing the following topics:

• the new green corporate culture
• the search for a new ecological business model
• the models to follow
• the challenge of individual sustainability.