Friday, February 25, 2022 ( 5 pm - 6 pm)

WEBINAR LIVE
Environmental sustainability as part of the company’s DNA: the Patagonia case



Patagonia and sustainability have been synonymous for decades. But it wasn’t always like this: it’s the end result of a process that lasted years and that involved the company at every level. Similarly, many other realities are now following new, greener business philosophies, but often struggle to integrate them into the corporate culture.
How, then, to make sustainability a pillar of the company, without falling into a superficial green-washing?

In this meeting, Vincent Stanley, director of the Philosophy of Patagonia and author of "The Sustainable Company", will share with the participants his ten-year experience in the company, retracing choices and obstacles along the path that have made Patagonia the company it is today. We will discuss how to radically transform the corporate culture at all levels, also learning to seize the economic opportunities of a green breakthrough, increasingly needed globally. A change that must necessarily start from the individual.

Specifically, participants will have the pleasure of discussing the following topics:

  • the new green corporate culture
  • the search for a new ecological business model
  • the models to follow
  • the challenge of individual sustainability.

Speaker

Vincent Stanley

Director, Philosophy, Patagonia

Programme

February 25, 2022
5 pm - 5:30 pm Environmental sustainability as part of the company’s DNA: the Patagonia case
5:30 pm - 6 pm Debate

Meeting documents

Nota informativa

WEBINAR LIVE
Environmental sustainability as part of the company’s DNA: the Patagonia case

Nota informativa

Kit

WEBINAR LIVE
Environmental sustainability as part of the company’s DNA: the Patagonia case

Kit

Documents

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Environmental sustainability as part of the company’s DNA: the Patagonia case

10 Ways Boards Can Act on Sustainability in 2022

Ron Soonieus, Louis Besland, Alice Breeden

HBR

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Environmental sustainability as part of the company’s DNA: the Patagonia case

Patagonia doesn’t use the word ‘sustainable.’ Here’s why

Beth Thoren

Fortune

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Environmental sustainability as part of the company’s DNA: the Patagonia case

Can We Afford Sustainable Business?

Marco Bertini, John Pineda, Amadeus Petzke, Jean-Manuel Izaret

MIT Sloan

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Environmental sustainability as part of the company’s DNA: the Patagonia case

ESG And Sustainability In Business: A New Way Forward

Jen Root

Forbes

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Environmental sustainability as part of the company’s DNA: the Patagonia case

The Responsible Company. What We've Learned from Patagonia's First 40 Years

Yvon Chouinard, Vincent Stanley

HBR

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Environmental sustainability as part of the company’s DNA: the Patagonia case

Net Positive: How Courageous Companies Thrive by Giving More Than They Take

Paul Polman, Andrew Winston

HBR

Video of the meeting