In a world in transition, in which the strategic choices of localization of productive assets, resources and talents assume an even more crucial role, the attractiveness of the Systems-Country becomes a crucial element in the process of attracting investment and the resulting competition. In this context, the indicators of attractiveness provide the necessary tools, for companies and institutions, to choose consciously where and how to invest.

The European House - Ambrosetti, together with Aviva Assicurazioni in Italia, Philip Morris Italia, Toyota Material Handling Italia and other investing companies in the country, has launched the Global Attractiveness Index (GAI) platform with the aim of making available to Italian and international decision-makers an innovative Country-index able to offer a representative picture of the attractiveness and sustainability of the Countries and, consequently, provide reliable guidance to support system choices for the growth and optimization of the pro-business environment. Over the years, the JHA has obtained the statistical audit of the Joint Research Centre of the European Commission, to certify its methodological validity, and has become one of the most monitored indices by the Italian Government, as well as being monitored by the governments of other countries (such as Russia, France and Turkey).

In 2022 the seventh update of the GAI is presented and, in this LIVE webinar, Valerio De Molli will discuss the following topics:

• the attractiveness-Country of Italy and the main world players
• the results of the Global Attractiveness Index 2022
• Italy’s Tableau de Bord: strengths, weaknesses, and tools to relaunch the country.