Pricing has always been one of the strategic keys for all companies and today, in particular, its rethinking is one of the priorities of many business leaders. In many sectors, the classic transactional pricing models are replaced by innovative pricing models that are giving great advantages to companies that can understand and exploit them to the fullest, introducing new concepts such as dynamic pricing, subscription or pay-per-use, and using AI to govern processes more quickly and effectively.
 
So how can you make the most of Pricing Revolution? How to understand the needs of consumers and how to choose the most suitable pricing model?
 
During this meeting, thanks to Danilo Zatta, author and among the world’s leading experts in pricing, participants will have the opportunity to deepen the key points in his latest book "Pricing Revolution. How pricing will change the way we sell and buy online and offline":

• what are the best innovative pricing models and how they are successfully employed by companies
• how psychological pricing works and how it helps guide customer choices
• application of pricing based on artificial intelligence and concrete examples of use.