Data is an increasingly strategic asset, capable of generating a strong competitive advantage for companies that use it efficiently. Becoming a data-driven company is now a priority for many businesses trying to adopt a "data culture" at all organizational levels. In particular, thanks to marketing analytics and business intelligence processes, companies can make faster, smarter and more informed decisions.

How to create a data-driven organization? How can you take full advantage of data for your marketing activities? What challenges and opportunities arise from this choice?

In this meeting that The European House - Ambrosetti organizes in collaboration with Qlik and Reply, participants will have the opportunity to discuss with Marcello Savarese, Chief Data Analytics Officer of Wind Tre, and Carlo Botto Poala, Marketing Director BMW Group Italia to discuss the opportunities and challenges related to the use of data in the company.

In particular, the meeting will focus on:

• data-driven marketing, benefits and challenges
• how to convert data to business value
• best practices to make data an integral part of business strategy.