Is the metaverse the future? Many companies seem to think so, starting to invest heavily in this new form of digital reality. While the gaming digital world can represent a great new opportunity for business, its still undefined and changing nature hides many pitfalls to overcome before we can understand and exploit its potential.
 
What exactly is the metaverse and what opportunities does it offer to the business? How is people’s relationship with companies, products and information changing? How to plan a successful business strategy in Web 3.0?
 
In this meeting with Tommaso di Bartolo, entrepreneur and professor at the University of California Berkeley, participants will have the opportunity to discuss misunderstandings, risks and opportunities offered by the metaverse, to help them move more consciously into this new disruptive reality.
In particular, the following aspects will be addressed:

• evolution of the Metaverse: what is today and what will be tomorrow;
• how "virtual" interaction is changing people;
• risks and opportunities for the business.