Monday, October 6, 2025 (12 noon - 1:00 pm) Incontro

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking



In this session, participants will have the opportunity to explore the relationship between human creativity and artificial intelligence, starting from one of the most pressing questions of our time: if creativity has long been considered a defining human trait, what happens when machines become capable of generating art, music, and innovative solutions?

Drawing from the mathematical principles underlying creative thinking, Marcus du Sautoy, mathematician and professor at the University of Oxford, will illustrate how machine learning is redefining the concept of creativity. He will examine AI’s potential to support, amplify, or challenge human imagination.

By the end of the session, participants will have gained:

• a deeper understanding of the concept of creativity and its mathematical foundations
• a clear overview of AI’s advancements and potential in generating creative content
• critical thinking tools to assess the role of humans in an era of increasing automation and artificial intelligence.

Speaker

Marcus Du Sautoy

Professor of Mathematics, University of Oxford

Programme

October 06, 2025
12 noon - 12:45 pm How AI is redefining innovative thinking
12:45 pm - 1:00 pm Debate

Documenti dell'incontro

Nota informativa

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Nota informativa

Kit

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Kit

Documents

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

The Creativity Code

Marcus du Sautoy

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Il codice della creatività. Il mistero del pensiero umano al tempo dell’intelligenza artificiale

Marcus Du Sautoy

Rizzoli

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

L'intelligenza condivisa. Vivere e lavorare insieme all'AI

Ethan Mollick

Luiss University Press

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Pensare meglio. Strategie e scorciatoie per decidere senza sbagliare

Marcus Du Sautoy

Rizzoli

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Allenate il cervello a lavorare in modo creativo con GenIA

Brian Solis

Harvard Business Review Italia

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

Does GenAI impose a creativity tax?

Francisco Castro, Jian Gao, Sébastien Martin

MIT Sloan Management Review

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

When generative AI meets product development

Tucker J. Marion, Mahdi Srour, Frank Piller

MIT Sloan Management Review

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

HBR guide to generative AI for managers

Elisa Farri, Gabriele Rosani

Harvard Business Review Press

WEBINAR LIVE
“The creativity code”: how AI is redefining innovative thinking

The Creativity Code

Marcus du Sautoy

Video of the meeting