Among the levers available to increase profits, pricing is the strongest and fastest. Nevertheless, pricing is often overlooked or managed in an unsystematic and uninspired way, missing key opportunities to maximize profitability.
Companies that give proper attention to pricing management are those that consistently achieve margins well above the average in their industry.
So, how can profits be maximized through optimal pricing management? What are the best practices and concrete, real-world business cases we can learn from?
During this webinar, thanks to insights from Danilo Zatta—one of the world’s leading experts in pricing—participants will have the opportunity to explore key points from his new book The 10 Rules of Effective Pricing, including:

• how to influence customer choices through behavioral pricing
• which pricing levers can boost profits and how to apply them
• how cost-based pricing compares to value-based pricing, and which approach works best