In a world in transition, in which the strategic choices of localization of productive assets, resources and talents assume an even more crucial role, the attractiveness of Country Systems becomes a crucial element in the process of attracting investment and the competition that ensues. In this context, attractiveness indicators provide the necessary tools for companies and institutions to make an informed choice of where and how to invest.
The European House - Ambrosetti, together with Aviva Assicurazioni in Italy, Philip Morris Italia, Toyota Material Handling Italy and other investment companies in the country, launched the Global Attractiveness Index (GAI) platform, with the aim of making available to Italian and international decision-makers an innovative index,  to highlight the attractiveness and sustainability of countries and, consequently, provide reliable guidance to support system choices for the growth and optimisation of the pro-business environment. Over the years, the GAI has obtained the statistical audit of the Joint Research Centre of the European Commission, to validate its methodology, and has become one of the indices most monitored by the Italian Government, as well as being monitored by governments of other countries (such as Russia, France and Turkey).
In 2021 GAI underwent its 6th update; during this webinar LIVE, Valerio De Molli will discuss the following topics:

• the attractiveness of a Country in the post-Covid world
• the results of the Global Attractiveness Index 2021
• the Tableau de Bord of Italy: strengths, weaknesses, and tools to relaunch the country.